Callaway Golf was coming out with a new, premium, golf ball and needed to get the word out about it. Who better than Phil Mickelson for this task.

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Callaway already had the story planned for this so we came in and filmed everything with 2 ARRI cameras and recorded audio, then edited it together in the following week. The pressure for this was the deadline because it was to air globally during The British Open. Collaborating back and forth with Callaway Golf and their advertising agency, the commercial was finished and pushed to air on schedule and it continued to play globally for months.